Customers are demanding more sustainable and environmentally friendly packaging, but many designers and manufacturers are also looking for better options to protect the planet. While using 100% recycled packaging is good for the environment, it’s not necessarily the best choice for ensuring product safety, establishing branding, and communicating design capabilities. If two similar brands sell more or less the same eco-friendly boxes product, the customer will decide to buy a product that is more aesthetically appealing and shows all the qualities of a premium product. Advances in technology have made the packaging design process very easy. The packaging supplier’s design team realized that using innovative practices would have a subtle impact on the appearance of environmentally friendly boxes. The standard coloring technologies provided by almost all packaging companies are PMS (Pantone Matching System) and CMYK (cyan, magenta, yellow and black).
Let’s see the ways by which these color combinations help to enhance the beauty and sale of the custom eco-friendly boxes.
1- The Boxes Printing Helps in Recognizing Brands Variants
Most brands offer more than one specific product, and many brands have multiple variations on the same production line. If this is the case with your product, your design and branding should reflect this. While showing the differences in the personality of the product, keep the similarities (logos, colors, other brand identities). This way, consumers can instantly see the difference in your brand and at the same time see the difference in your product. This is easier to manage when using the digital printing option.
2- CMYK or PMS in Printing Custom Printed Eco-friendly Boxes
The main problem with CMYK inks is that the color will change from one print to the next. Sometimes this kind of inconsistency is slightly obvious, especially to inexperienced eyes, but it’s usually easy to see. Therefore, the color change will affect the experience and perception of the brand. Consumers are likely to interpret the color difference as a sign that the product has been on the shelf for a long time and changes color with age. Customers like sustainable packaging options. Another problem with CMYK is that it is difficult to achieve bright and vivid colors. Since the brightness of the color is very important for the package design to convey attributes such as freshness, vitality, or strength, this is an important issue. Compared to PMS colors, CMYK colors usually look a bit dull. The third problem with CMYK is the elimination phase, because PMS color requires only one printing plate, while CMYK color requires four printing plates. Therefore, when printing on a package with a large number of rejected words, in CMYK, each color must be perfectly aligned with the other colors. PMS color runs on only one printing plate, so it’s easier to control.
3- Printing Options Help in Brand Differentiation to the Custom Eco-Friendly Boxes
Eco-friendly packaging boxes with the brand design or attractive colors can increase brand awareness and brand appeal. Your potential customers may see your packaging when transporting bulk packaging from one location to another or a retailer. The printed box will help them easily identify your brand. The surface of the packaging box can be printed with simple eye-catching designs in different colors for attraction. Imagine seeing a brown packaging box in a store and then seeing another box with product branding print elements on it.
4- These Help in Custom Eco-Friendly Boxes Brand Promotion
You always want your brand remembered by your consumers. Its creation largely depends on the design and packaging. Digital printing allows you to reconfigure the precise base model for seasons, sales, and new product releases and to regulate its use. Think of digital printing as a template that can be used whenever a change is made. You don’t have to reinvent the wheel every time you need new packaging or more. The key is to maintain the brand image across the entire product line. Remember, successful brand promotion is easy to identify and grab attention in eco-packaging.
5- Enhance the Look with Printing and Finishing
Printing and finishing can help make your products more charming and charming. If all product information is printed on the packaging, this will help customers understand the product specifications. You can choose any printing method that suits your budget. You can use either CMYK or PMS prints. CMYK is more reasonable than PMS. However, the printed color looks more accurate in PMS. You can add more charm to your hair coloring box through the finishing options. These finishes include spot, gloss, and matte UV finishes. You can do any of this sorting for the box.
6- Printing Preserves Architecture, Craftsmanship, and Style
Printing is also an ideal way to create innovative and vibrant large boxes. There are two printing methods: optical printing and offset printing. Digital printing can provide affordable upstream performance. However, offset printing is very expensive because high-quality rollers are used to provide ink for printing. The roller fills the whole box with the same color to make it bright and fresh, so customers like to buy the product. Since printing is a color-related method, consider using color schemes such as CMYK and PMS. CMYK is cheap and has a lighter tone. On the contrary, PMS has a wider variety of colors and is a bit exclusive, so you can choose cardboard boxes according to the needs of the product.
7- These Provide Ease for Retailers
Retailers keep many different brands of products in their stores. They will be happy to receive product packaging, which will simplify their life while providing relevant product information, which can be stacked on the shelf. If some products are about to expire, the retailer will try to sell them as soon as possible. If the product unit is small, it will be easier for retailers to read the product information on the package before opening the package for sorting.
Sometimes, customers notice the product packaging when they visit retailers to purchase other products or brands.